{"id":650,"date":"2009-06-23T12:40:57","date_gmt":"2009-06-23T19:40:57","guid":{"rendered":"https:\/\/www.andrewandlisa.org\/?p=650"},"modified":"2009-06-23T12:43:16","modified_gmt":"2009-06-23T19:43:16","slug":"be-a-photographer-not-a-business-person","status":"publish","type":"post","link":"https:\/\/www.andrewandlisa.org\/?p=650","title":{"rendered":"Be a photographer, not a business person!"},"content":{"rendered":"<p>So, people ask me all the time, &#8220;What do I need to do to make money taking pictures?&#8221;  I usually try to be very helpful, because I truly want everyone to succeed and do well.  But it occurred to me the other day that maybe I shouldn&#8217;t encourage people to enter the portrait photography market.  It&#8217;s not the only way to make money in photography, but it&#8217;s the one people usually ask me about.<\/p>\n<p>I think, instead, that I should encourage people to sharpen their photography skills for pure enjoyment.  I recently talked to a very successful, well-known, high-level photographer. I asked this person what his\/her plan is for improving their photo skills.  This person&#8217;s answer: &#8220;I don&#8217;t.  I&#8217;m a business person, not a photographer.&#8221;  That&#8217;s when it hit me that success for a photo studio is not about the quality of photos, but about the quality of the business that you can build around your photos.  That&#8217;s not bad news for me; I enjoy running a business (most of the time).<\/p>\n<p>But it is bad for my artistically-minded friends who would rather take cool pictures than play with spreadsheets.  Here are some useful questions to ask if you&#8217;re thinking about doing portrait photography for money:<\/p>\n<li>Do I have a good grasp of accounting?<\/li>\n<li>Would I rather make art, or figure out merchandising strategy?<\/li>\n<li>Do I like to sleep?<\/li>\n<li>How strong are my computer skills? They&#8217;ll have to be well above average for portrait photography.<\/li>\n<li>Am I any good at setting up systems for workflow, accounting, computer networks, business analysis, etc?<\/li>\n<p>Now, setting up a business is not rocket science.  Most people can do it with enough time and determination. But you should know, if you&#8217;re thinking about getting into portrait photography as a business, that you&#8217;re doing business, not just photography.  Even if you&#8217;re working out of your home.  It seems like something you can get into on a very small scale, but it won&#8217;t be like that for long. For a whole host of reasons that experience alone can explain, it&#8217;s far more complicated than you think.  It&#8217;s more like setting up a manufacturing operation than opening a retail business.<\/p>\n<p>No, I haven&#8217;t given up on the idea of art, and yes, I do get to use nice camera equipment.  But I just want to be totally honest and not encourage people to try something they may regret in the long term.  Instead of opening a business, try making images that you love.  Work hard on them.  Learn all you can.  Don&#8217;t feel like you have to be professional to be a great photographer.  Just be a great photographer!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, people ask me all the time, &#8220;What do I need to do to make money taking pictures?&#8221; I usually try to be very helpful, because I truly want everyone to succeed and do well. But it occurred to me the other day that maybe I shouldn&#8217;t encourage people to enter the portrait photography market. &hellip; <a href=\"https:\/\/www.andrewandlisa.org\/?p=650\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Be a photographer, not a business person!<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12,9],"tags":[277,342,157,197,341],"class_list":["post-650","post","type-post","status-publish","format-standard","hentry","category-business","category-thoughts","tag-amateur","tag-business","tag-photography","tag-professional","tag-thoughts"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pdZlL-au","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.andrewandlisa.org\/index.php?rest_route=\/wp\/v2\/posts\/650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.andrewandlisa.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.andrewandlisa.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.andrewandlisa.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.andrewandlisa.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=650"}],"version-history":[{"count":2,"href":"https:\/\/www.andrewandlisa.org\/index.php?rest_route=\/wp\/v2\/posts\/650\/revisions"}],"predecessor-version":[{"id":652,"href":"https:\/\/www.andrewandlisa.org\/index.php?rest_route=\/wp\/v2\/posts\/650\/revisions\/652"}],"wp:attachment":[{"href":"https:\/\/www.andrewandlisa.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.andrewandlisa.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.andrewandlisa.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}